Approach

How do you scale a technology business?

It takes more than capital to successfully grow a software company. We know because we’ve been on both sides of the table. We are using our experience, know-how, vast talent network and hands-on approach to actively help businesses we invest in.

We help technology businesses fulfil their world-beating aspirations through two steps over a 12-24 month period. Nothing great is built overnight.

How do we add value?

Our Principal, Tom Llewellyn-Lloyd, explains our hands-on approach in working with the management teams of our portfolio companies, in particular our focus on defining and streamlining systems and processes.

3-6 MONTHS 12-18 MONTHS
1

Foundation building... laying the groundwork

Strategy

We will work with management and use our insight to help refine the current strategy in three key areas – what products to sell, how to make them best-in-class and what customers to target.

Measurement

We don’t believe in measuring everything or creating endless reports. We help the business focus on measuring a handful of key financial/operational metrics and ensure that the right systems/tools are in place — with as much automation as possible.

Talent

Square peg, round role is not a recipe for success. We’ll use our vast talent network to help identify and place the right people in the right roles — or promote “hungry” internal candidates to challenging roles.

2

Accelerating growth... how to achieve terminal velocity to create a market leader

Insight

We’ll use our experience running businesses to drive operational excellence and share best-practice insights across all parts of the business. We’ll also help you tap into our community of experienced CEOs who’ve done it before.

Sales effectiveness

We will help you develop a world-class B2B sales effectiveness and marketing programme to drive revenue growth. We’ve successfully done this before for our other software companies.

Bolt-ons

We’ll provide the capital to add bolt-on acquisitions to accelerate growth.

“Tern understands B2B focused SaaS businesses. They have a strong understanding of our market, our customer's requirements and the value proposition underpinning our subscription based pricing model. They have been a useful sounding board to the team, which has helped us double our business in less than three years.”

Toby Gordon, CEO MetaBroadcast

“Tern played a pivotal role in the internationalisation of the business. They were open, pragmatic and brought a wealth of knowledge of key geographies and always with a focus in fast and cost-effective market entry. "

Bhavesh Parmar, CEO Telsis

“We had a very complex business and Tern helped significantly improve our proposition to customers.“

Simon Croft, VP Sales & Strategy Dragons

“Tern brought in best practices to help build a MVP at record speed.“

Graham Moore, Product Director Telency

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